AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Investing & Financial Apps on iOS in the UK
A look into the performance of leading investment and financial management apps on the iOS platform in the UK during the fourth quarter of 2020, showcasing user trends and download metrics from Sensor Tower.
As we close the books on the fourth quarter of 2020, it's evident that the realm of investing and financial management apps on iOS has seen varied user engagement and download trends in the United Kingdom. Sensor Tower provides detailed insights into how these apps performed during this period.
Trading 212, a prominent player from the UK, saw a steady decrease in downloads from 20K in early October to roughly 12K by mid-December, before experiencing a slight rebound to close to 19K downloads by year's end. Weekly active users fluctuated, peaking at nearly 200K in mid-November and then dipping to around 172K in mid-December, followed by a rise to approximately 182K in the final week of 2020.
The Rightmove property search app experienced similar download trends, with a high of around 18K in early November, decreasing to about 12K mid-December, and then increasing to over 16K by the end of December. Active users initially stood at over 300K, dropped to around 231K in mid-December, and rebounded to approximately 282K by year's end.
Coinbase: Buy Bitcoin & Ether witnessed a more volatile download pattern, starting at around 5K, spiking to over 16K in late November, and then ending the quarter with about 14K downloads. Active users showed consistent growth from roughly 122K to 144K over the quarter.
Plum: Smart Investing & Saving, a newer entrant, saw a significant increase in downloads from around 5K in early December to nearly 10K by the end of the month. Active users saw an overall upward trajectory from 65K to 88K during the quarter.
Lastly, Crypto.com-Buy Bitcoin,ETH,SOL experienced a steady download count, with minor fluctuations, starting and ending the quarter at approximately 7K and 10K respectively. Active users showed a gradual increase from 41K to almost 60K over the same period.
These figures reflect only a snapshot of the dynamic financial application landscape. For deeper insights into the performance of these and other applications, Sensor Tower's full suite of analytics tools can provide a comprehensive view.
